Insights and Strategy
An innovative healthcare leader builds awareness by getting personal.
Atrius Health is one of the largest healthcare providers in Eastern Massachusetts. Although 675,000 receive care from an Atrius Health doctor or nurse, many of them knew little about the organization. That’s because Atrius Health is a recent merger of three medical practices and a home health and hospice agency, each of which had its own name and branding.
There’s a lot to like about Atrius Health. They listen to you. They understand your priorities. They make it easier for you to be healthy. But we needed people to know about Atrius Health—because the more they knew, the more they would love.
A Friendly Introduction
Together, we created a welcoming new campaign to help inspire employees, educate patients, and announce the arrival of a unified Atrius Health brand. We took hundreds of authentic family photos and turned them into one story—about people, and the lives they lead. The campaign ran on transit, radio, and online, building awareness of Atrius Health’s patient-centered approach throughout the Greater Boston market.
“A Group Practice Branding Effort Builds Awareness by Addressing Its Audience Personally”
— Strategic Healthcare Marketing // October 2016
eHealthcare Leadership Awards
Platinum Award for Best Marketing Campaign
“Proverb’s work helped us to both inspire our employees and stand out from our competitors. Their creative approach brought our brand to life in a way that made us all proud to be a part of Atrius Health.”
— Marci Sindell // Chief Strategy Officer & SVP of External Affairs // Atrius Health