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United Against Racism

In response to the social injustices of 2020, Mass General Brigham created a multi-million dollar investment to fight racial disparities in healthcare.

united we heal

Working hand in hand with the United Against Racism campaign team, we built an impactful, human-centric brand that emphasizes the hospital’s commitment to dismantling racism across the medical community.


  • Client

    Mass General Brigham

  • Location

    Boston, MA

  • Services

    Advertising, Brand Activations, Brand Messaging, Consulting, Corporate Communication, Interviews, Marketing Collateral, Video &

the future of care cares for all

Our complete scope of work conveyed the immediate need to break down the healthcare barriers that categorize and rank people according to the color of their skin. 

showing the work underway

By setting interview content, on-screen titles/graphics, and workplace imagery against the background of a powerful score in our two promotional videos, Proverb created a visual cornerstone of the campaign.

we can’t prove we’re providingquality care... if we can’t prove we’re providing equitable care

dr. allison bryant, senior director for health equity at
mass general brigham

and the award
goes to...

We took home three Viddy awards for our work for Mass General Brigham in the Medical, DEI, and Cause-Related categories.

Viddy Awards

Medical (Gold), DEI (Gold), Cause Related (Gold)

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