Atrius Health
The innovative healthcare leader wanted to increase awareness with an integrated advertising campaign.
atrius who?
Because Atrius Health is a recent merger of three medical practices and a home health and hospice agency, each of which had its own name and branding, many of their own patients knew little about the organization.
OVERVIEW
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Client
Atrius health
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Location
Newton, MA
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Services
Advertising, Media Buying, Video & Photography
knowing = loving
Atrius Health listens to patients, understands their priorities, and makes it easier for them to be healthy. We knew that the more people knew about Atrius Health, the more they would love.
a friendly introduction
Together, we created a welcoming new campaign to help inspire employees, educate patients, and announce the arrival of a unified Atrius Health brand. We took hundreds of authentic family photos and turned them into one story—about people, and the lives they lead.
The campaign ran on transit, radio, and online, building awareness of Atrius Health’s patient-centered approach throughout the Greater Boston market.
Proverb’s work helped us inspire our employees and stand out from our competitors. Their creative approach brought our brand to life in a way that made us all proud to be a part of Atrius Health.
marci sindell, chief strategy officer & svp of external affairs
at atrius health