United Way Mass Bay
Repositioning United Way of Mass Bay as a modern and equity-driven leader in philanthropy.
a new WAY FORWARD
Proverb first redesigned United Way’s website to align with its modern mission and connect authentically with audiences. Building on this foundation, we launched the “Because You Said So” campaign to amplify community voices and drive equity-focused engagement.
OVERVIEW
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Client
United Way Mass Bay
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Location
Boston, MA
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Services
Advertising, Brand Guidelines, Brand Messaging, Brand Strategy, Email Marketing, Interviews, Media Buying, Primary Research, Video & Photography, Website Design & Development
