Our approach to branding Embrace Boston, formerly King Boston, needed to be intentional and thought-provoking in order to build a network of supporters, activators, and volunteers working toward creating a radically inclusive and equitable Boston.
Brand Guidelines, Brand Messaging, Naming, Primary Research, Signage, Swag
The name change from King Boston to Embrace Boston highlighted the iconic monument that the nonprofit brought to Boston. Confident, positive, and low-key radical, the name evokes themes of connection and community.
Drawing on the form of the Embrace Memorial, Embrace Boston’s signature icon suggests the power of connecting, working together for the better, and bringing love and joy to the fight.
We developed messaging to help carve out Embrace Boston’s niche in the marketplace. They are a deeply collaborative, BIPOC-led organization that brings love and joy to the work of transforming Boston.
imari paris jeffries, executive director of embrace boston
Our work with Embrace Boston increased awareness and facilitated raising money to create The Embrace monument and King Center in Nubian Square.
This marketing agency is helping to rebrand Boston institutions
The Embrace unveiled in Boston
One local firm is behind Embrace Boston and other recent rebranding campaigns