Levit Green
Hines enlisted Proverb’s help in branding a new district in Houston’s Biotech, Life Sciences, and Medical Research Hub.
the nation’s newest innovation hub
The larger goal of the brand was to facilitate a mixed-use destination to attract a dynamic cluster of tenants who will pay a premium to be part of their ecosystem.
OVERVIEW
-
Client
Hines
-
Location
Houston, TX
-
Services
Brand Guidelines, Brand Strategy, Leasing Materials, Naming, Primary Research, Swag, Video & Photography, Visual Identity, Website Design, Website Development
designed for discovery
Strategy and messaging were developed following the new development’s overarching brand truth: Brainpower is our best natural resource.
where nature meets innovation
Inspired by unique linear elements from the building’s interior design, we created a highly geometric monogram out of the initials “LG.”
The resulting badge/monogram can be interpreted as an abstracted park or outdoor space, while the skewed angle of the logo hints at a spirit of dynamic innovation.
