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Lab Central

The second phase of the campaign focused on driving audiences to the microsite to sign up for programs and events.

from awareness
to action

Through action-oriented language, a new color palette, and refined fonts, we updated the ads and microsite to inspire action and to reflect a more sophisticated brand.


  • Client

    Lab Central Ignite

  • Location

    Cambridge, MA

  • Services

    Brand Strategy, Consulting, Leasing Materials, Marketing Collateral, Video &
Photography, Website 
Design, Website 

proud is an understatement

In total, the number of impressions across social media, digital ads, and outdoor ads successfully amounted to 16.7M, and the campaign drove 30K unique visitors to the Lab Central Ignite microsite.

Shorty Awards

Multicultural Community Engagement

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