All Inclusive “Boston Accent”
Continuing the momentum from phase one, the next phase celebrates history, promotes locals, and showcases Boston as a one-of-a-kind destination.
the core concept
The Boston accent has been a defining attribute of the people of Boston. But now with more than 300 languages spoken in the Boston area, shouldn’t we redefine what it means to have a Boston accent?
OVERVIEW
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Client
City of Boston
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Location
Boston, MA
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Services
Brand Strategy, Consulting, Leasing Materials, Marketing Collateral, Video & Photography, Website Design, Website Development
show us your boston accent
We believe that what a person contributes to Boston is what should be defined as their “accent”. It’s the flavor they are adding to the city. Whether that’s a person’s culture, music, cuisine, or passion.
In this concept, we encourage people to share their “Boston accent,” spoken in their own language. Whether that’s a true spoken language, a language of movement, art, or culture.
This campaign tells the story of a Boston for everyone, whether your family dates back six generations here, you’re new to this city, or whether you haven't yet had the chance to come and visit.
michelle wu, boston mahoy
putting an accent on the positive
The campaign resulted in 50.1M impressions, 25K clicks, a 200% traffic boost for bostonusa.com, and the “My Boston Accent” video achieving 1.1M social media views.
Viddy Award
Platinum: DEI, Short Form, Cause Related
