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Lost Yet Found Campaign

This global campaign
was designed to inspire vacationers to explore authentic Bermuda, 
not just as a tourist destination but as 
a country.


The island of Bermuda is luxurious, but it’s so much more than that. The “Lost Yet Found” global campaign showcases Bermuda in new and unexpected ways to inspire a sense of discovery and self-realization in potential visitors.


  • Client

    Bermuda Tourism Authority

  • Location


  • Services

    Brand Guidelines, Consulting, Email Marketing, Marketing Collateral, Video &

Taking local vibes global

The “Lost Yet Found” campaign uses language and design that captures the authentic, vibrant culture that is Bermuda, encouraging visitors to escape the ordinary, wander off the beaten path and get lost in the moment.

an authentic partnership

We want our visitors to enjoy the joy and magic that every Bermudian does–all the things that make us the unique, world-class destination that we are.

The identity associated with the island centers on country clubs, rum swizzle, and pink beaches. That’s  been in the market for a hundred years, and while it’s true, there’s a swagger and sophistication that Bermuda hasn’t historically promoted.

Jamari Douglas, VP Marketing PR & Communications BTA

proud is an understatement

We believed that if our  key markets knew the real Bermuda that travel intent would skyrocket for the island. Thankfully, our instincts were right. We were proud to raise average spending per visitor by 25% and receive the following awards.

Viddy Awards

Travel/Adventure, Culture/Lifestyle, Videography

Shorty Awards

Campaign by Diverse-owned Businesses, Event & Experiential, Medium-length Video

in the press


Boston Business Journal

When Bermuda had an identity crisis, the island turned to a Bostonian for help


Bermuda’s Lost Yet Found campaign lures visitors for a deep dive into the destination’s unique culture

The Royal Gazette

BTA launches new ‘Lost Yet Found’ campaign highlighting island’s hidden treasures

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