Lost Yet Found Campaign
This global campaign
was designed to inspire vacationers to explore authentic Bermuda,
not just as a tourist destination but as
a country.
LOST YET FOUND
The island of Bermuda is luxurious, but it’s so much more than that. The “Lost Yet Found” global campaign showcases Bermuda in new and unexpected ways to inspire a sense of discovery and self-realization in potential visitors.
OVERVIEW
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Client
Bermuda Tourism Authority
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Location
Bermuda
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Services
Brand Guidelines, Consulting, Email Marketing, Marketing Collateral, Video & Photography
Taking local vibes global
The “Lost Yet Found” campaign uses language and design that captures the authentic, vibrant culture that is Bermuda, encouraging visitors to escape the ordinary, wander off the beaten path and get lost in the moment.
an authentic partnership
We want our visitors to enjoy the joy and magic that every Bermudian does–all the things that make us the unique, world-class destination that we are.
The identity associated with the island centers on country clubs, rum swizzle, and pink beaches. That’s been in the market for a hundred years, and while it’s true, there’s a swagger and sophistication that Bermuda hasn’t historically promoted.
Jamari Douglas, VP Marketing PR & Communications BTA
proud is an understatement
We believed that if our key markets knew the real Bermuda that travel intent would skyrocket for the island. Thankfully, our instincts were right. We were proud to raise average spending per visitor by 25% and receive the following awards.
Viddy Awards
Travel/Adventure, Culture/Lifestyle, Videography
Shorty Awards
Campaign by Diverse-owned Businesses, Event & Experiential, Medium-length Video
in the press
newsworthy
Boston Business Journal
When Bermuda had an identity crisis, the island turned to a Bostonian for help
WheelsUp
Bermuda’s Lost Yet Found campaign lures visitors for a deep dive into the destination’s unique culture
The Royal Gazette
BTA launches new ‘Lost Yet Found’ campaign highlighting island’s hidden treasures