Caught between aging demographics and outdated ideologies, many religious congregations around the country face alarming drops in membership. The Unitarian Universalist Association—perhaps the world’s most open-minded religion—saw our changing world as an opportunity to lead. Tasked with rebranding this remarkable yet decentralized organization, we set out to create a simple, bold, emotional identity that would be easy to implement and appealing to all.

We Believe in

• Compassion
• Justice
• Acceptance
• Personal growth
• Truth
• Democracy
• Shared responsibility