Often called America’s “richest ZIP code,” Buckhead is Atlanta’s premiere luxury neighborhood; dotted with high-end shopping centers, quaint tree-lined streets, and decadent mansions. Our client, Wood Partners, decided to go above and beyond the market, outbuilding local competitors in amenities and home finishes—but how do you command above-market rent in one of the highest-rent markets in America? We worked with Wood to build a powerful, sophisticated, modern-but-timeless brand identity for the project: we called it The Huntley, after the hunters who gave this neighborhood its name, and designed an unmatched living experience in Buckhead using understated design that invokes a sort of 21st century fox-hunting club (only without the animal cruelty).