The Community Builders is one of the largest and most accomplished nonprofit real estate developers in the United States. Yet despite their impressive track record of thoughtful and successful development, the organization found itself struggling to build trust among stakeholders. The problem? Their outdated brand and website didn’t fully convey the universal truth behind their work: that home is more than a building—it’s a place to feel welcomed, supported and trusted. Together, we developed a new platform that TCB, their communities and partners could all rally around. We called it The Power of Home.