Coral Gables, FL
Insights & Strategy
Just removed from the bright lights and endless pulse of Miami, Coral Gables is a beautiful, tree-lined residential area full of shops, eateries, parks, and historic mansions. We worked with our client, Greystar Development, to build a lush, high-end apartment living experience in the heart of this picturesque community. We named the property Sofia, a name that invokes a quiet and worldly allure (while taking care to sound natural in a largely Spanish-speaking area), and we built a simple but sophisticated brand identity, inspired by international fashion brands and world-class seaside resorts.