Creative Restaurant Marketing Strategy

A pair of renowned Boston restaurateurs, Chris Myers (Radius, Rialto, Via Matta) and Joanne Chang (Flour Bakery + Café), came to us with a distinct vision: a modern diner serving up creative interpretations of traditional Chinese, Taiwanese, Thai and Vietnamese dishes—just like mom never made. Our job was to help shape and express that vision in ways that would extend well beyond the menu.