Museum of Fine Arts
Boston, MA
Recognition:
617,000 SF
4th Largest Museum in US
450,000 Works of Art
Services:
Insights and Strategy
Digital
Admit: Everyone
Museums pay tribute to some of humankind’s most spectacular creations—so why do museum websites tend to be so bland and one-dimensional? As our collaboration with the Boston’s Museum of Fine Arts shows, they don’t have to be. By integrating stunning visuals with innovative social, video, and mobile technologies, we gave the MFA a site that truly broke down the physical walls of the museum and brought visitors inside.