MERIEL MARINA BAY
Quincy, MA
Details:
352 Units
Residential,
Retail,
Restaurants
Developer:
Hines
Architect:
Elkus-Manfredi
Property Manager:
Bozzuto
Services:
Insights & Strategy
Brand Identity
Digital
A few miles from Boston, Marina Bay is a historic peninsula that boasts amazing ocean-city views, and was once used a flight training base for Amelia Earhart. Our client bought a parcel of this storied land, and built a luxury apartment community overlooking the sea—we just had to convince people to sail out of Boston Harbor, and down to Marina Bay. We developed a powerful brand identity, enticing seafaring cityslickers by positioning Meriel as the “nearest faraway place”—a place where you can live your everyday life like it’s a vacation.
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