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It’s Hip to Be Square

Located in a onetime industrial neighborhood that’s now home to many of San Francisco’s startups and entrepreneurs, L SEVEN pays tribute to the people around it: those once labeled “geeks” or “squares,” now the rock stars of a tech-driven economy. We collaborated with Fairfield Residential to help turn this mixed-use development into a buzzing hub of creativity.

Street Style

We collaborated with noted San Francisco street photographer Travis Jensen to capture SoMA’s unique culture and industrial aesthetic in a bold, powerful way. We then used those images to craft a striking visual narrative that permeates every corner of the brand — from the community’s website to its signage and stationery.

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