LSEVEN
San Francisco, CA
Details:
146,000 SF
410 Units
Residential,
Office,
Restaurant/Retail
Developer:
Fairfield Residential
Architect:
Kava Massih
Services:
Insights & Strategy
Brand Identity
Digital
Located in a onetime industrial neighborhood that’s now home to many of San Francisco’s startups and entrepreneurs, L SEVEN pays tribute to the people around it: those once labeled “geeks” or “squares,” now the rock stars of a tech-driven economy. We collaborated with Fairfield Residential to help turn this mixed-use development into a buzzing hub of creativity.
Street Style
We collaborated with noted San Francisco street photographer Travis Jensen to capture SoMA’s unique culture and industrial aesthetic in a bold, powerful way. We then used those images to craft a striking visual narrative that permeates every corner of the brand — from the community’s website to its signage and stationery.
