The Kensington is a new residential tower in Boston’s Downtown Crossing district, an area of the city historically known more for seedy gentlemen’s clubs than luxury high rises. Struggling to change the perception of its neighborhood, The Kensington team tasked Proverb with casting the building and its lifestyle in a new light. We created a video that brings viewers along for a surprisingly vibrant and attractive day in the life of a Kensington resident. The building is now 99% occupied and commands some of the highest rents in Boston. It also consistently tops nationwide rankings for online reputation.