Hotel Veritas, an independent luxury hotel in Cambridge, called on Proverb to craft a brand that would match its stately, gilded look and ensure a successful entrance into an extremely competitive market. Knowing that the smallest details often make or break a hospitality experience, we collaborated with the Veritas team to create surprising and delightful touches throughout. The hotel now boasts a 4.5-star rating on TripAdvisor and a glowing review in The New York Times. “If Harvard had a hotel school,” wrote the Times’ reviewer, “its summa cum laude graduates would want to work at Veritas.”