Well-known socialites in Boston’s more exclusive circles, Peter and Elizabeth Georgantas are a husband-and-wife team that designs and develops luxury homes all over New England. Peter is an acclaimed and trusted developer, while Elizabeth is an a highly-sought designer who brings a modern interpretation to classic New England sensibilities. But as their capabilities and reputation continued to grow, they needed an identity to match their ambitions. We convinced them to drop the confusing old name (“P.E.G.”) for the simple, alluring mononym Georgantas, and redesigned the brand from the ground up, capturing a sense of that New England charm and handmade sophistication.