As one of the world’s leading biotech companies, Biogen’s focus has always been on improving the lives of others. But in the science mecca of Cambridge, Massachusetts, competition for talent and resources is stiff. To solidify its place at the top, Biogen wanted to show visitors its more human side. The “Caring Deeply, Changing Lives” campaign and exhibit, showcased the stories of real Biogen employees doing incredible things to advance medical science.