A transit-rich shopping destination just outside DC, Tysons Corner is a magnet for developers. Cranes dot a skyline that climbs higher by the day. Even while building a 34-story residential tower, our client, Greystar, knew that standing out in Tysons would take more than being tall. It would take a compelling voice, a confident attitude, and perhaps a dash of sex appeal. We took inspiration from Adaire’s undulating exterior and feminine aesthetic to create a brand that would turn heads—just like the building.