The Robinson
Located in Revere, Massachusetts, The Robinson honors Revere Beach’s legacy by creating true beachside living, but with a 21st century twist.
a legacy of wonder
A popular travel destination for affluent city-dwellers in the 1800s that then fell to disrepair in the 1950s, Revere has gone through its ups-and-downs. We want The Robinson to bring the magic back to Revere beach.
OVERVIEW
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Client
Post Road Residential
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Location
Revere, MA
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Services
Brand Guidelines, Brand Messaging, Marketing Collateral, Naming, Social Media, Video & Photography, Visual Identity, Website Design & Development
adventure waits around every corner
Our creative work on the name and other brand elements hearken back to Revere’s heyday, working to elevate existing perceptions of the area and inspire adventure and ingenuity.
rediscover revere
Drawing on the warmth of nostalgia and
beach escapism, the new brand for the 235-unit multifamily building modernizes the familiar “Massachusetts Nautical” theme for something with more optimism, color, and personality.
We wanted to build a brand that captures what makes Revere Beach so special—and tap into the modern nostalgia that runs along these shores.
daren bascome
