During the pandemic, Boston-based Flour Bakery saw an opportunity to organize and elevate the execution of their identity.
a recipe for success
Flour wanted to organize their existing visual brand and reactively develop their online experience, so they could continue serving customers during this difficult time.
OVERVIEW
Client
Flour Bakery and Cafe
Location
Boston, MA
Services
Brand Guidelines, Website Design & Development
All you knead in one place
We delivered a brand style guide that would inform development of all visual branding assets and ensure consistency in future collateral, signage, swag, and digital marketing efforts.
Sweet, smooth sophisticated
We redesigned the Flour website to evoke a balance of being friendly and playful, while offering a user experience that is easy-to-navigate, smooth in function, and appropriately sophisticated.