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Cambridge Crossing

We updated the brand to reflect the evolution of the neighborhood from an underdeveloped site into a thriving neighborhood.

this is where life happens

A true work/live/play community, Cambridge Crossing (CX) is a thriving hub of innovation, open space, community programming, and residential living in East Cambridge.


  • Client


  • Location

    Cambridge, MA

  • Services

    Brand Strategy, Consulting, Leasing Materials, Marketing Collateral, Video &
Photography, Website 
Design, Website 

a new kind of neighborhood

With the tagline “Where Smart Meets Heart,” we expressed the essence of CX being a diverse community that encourages human connection, ideation, and ingenuity.

a new lease on life

We created a leasing deck to tell the story of CX’s transformation to prospective tenants in a concise, yet impactful way.

Developments like CX are the natural progression of having so many smart people working in this city.

stakeholder interview

in the press


Boston Globe

Cambridge Crossing arrives after two decades. It was worth the wait.

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