Cambridge Crossing
We updated the brand to reflect the evolution of the neighborhood from an underdeveloped site into a thriving neighborhood.
this is where life happens
A true work/live/play community, Cambridge Crossing (CX) is a thriving hub of innovation, open space, community programming, and residential living in East Cambridge.
OVERVIEW
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Client
DivcoWest
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Location
Cambridge, MA
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Services
Brand Strategy, Consulting, Leasing Materials, Marketing Collateral, Video & Photography, Website Design, Website Development
a new kind of neighborhood
With the tagline “Where Smart Meets Heart,” we expressed the essence of CX being a diverse community that encourages human connection, ideation, and ingenuity.
a new lease on life
We created a leasing deck to tell the story of CX’s transformation to prospective tenants in a concise, yet impactful way.
Developments like CX are the natural progression of having so many smart people working in this city.
stakeholder interview
