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Building with Soul: The Story Behind Proverb’s Website Redesign
At Proverb, we’ve always believed that great brands do great work. With our new website, we’re doubling down on that belief, highlighting our mission to build brands and campaigns that drive equity, commerce, innovation, and community. As a Boston-based South End agency, we know that our city’s unique energy is a huge part of what makes us who we are. Our new website was built with that same soul, aiming to capture the essence of what sets us apart: a relentless commitment to purpose-driven work.
We’ve always been in awe of the power of place—the way a location can shape experiences, inspire action, and create connections. Our new site reflects that philosophy, showcasing our projects that elevate communities, from more equitable access to housing and education to healthcare and economic opportunity.
What makes Proverb a great agency to work with isn’t just our creative prowess; it’s our mindset. We’re curious, brave, and intentional in everything we do. On the new site, we wanted to make that mindset front and center. We ask the tough questions, actively listen, and never settle for just “good enough.” This approach allows us to challenge our clients and ourselves to push creative boundaries, consistently delivering exceptional work that makes a tangible impact. You’ll see these values woven into the fabric of our new site.
We’re curious, brave, and intentional in everything we do… We ask the tough questions, actively listen, and never settle for just “good enough.”
Brandon Brown, Senior Designer at Proverb Agency, reflects on the redesign process:
“When we set out to redesign the Proverb website, our goal was to create something that truly reflected who we are as an agency. We started with a sleek black-and-white color palette and introduced modern sans serif fonts to give the site a clean, modern look. From there, we layered in dynamic elements like scrolling text, interactive hover states, and video to create a more engaging and interactive experience. The large fonts and dark theme were designed to make the content bold and impactful, while the new messaging better reflects the heart of our brand—one built on equity, innovation, and creativity.
We also placed a strong emphasis on imagery. Whether it’s showcasing our work or capturing the energy of the Proverb team, the visuals needed to be vibrant, dynamic, and true to the stories we help tell. Ultimately, we wanted the site to feel like it was built with the same level of thought and care that we put into all of our client projects.”
We also wanted to highlight what makes Proverb different: our inclusivity and sense of purpose. Our new site serves as a testament to this philosophy, showcasing projects that reflect the heart and soul of the communities we serve.
Ultimately, the new Proverb website is a love letter to the power of design and its ability to create lasting change. It’s a space where creativity meets purpose, and where the impact of our work is felt long after the project is complete. We invite you to explore, ask questions, and discover how we’re helping to shape the future of branding, one meaningful project at a time.
Ultimately, we wanted the site to feel like it was built with the same level of thought and care that we put into all of our client projects.
