United Against Racism
In response to the social injustices of 2020, Mass General Brigham created a multi-million dollar initiative to fight racial disparities in healthcare.
united we heal
Working hand in hand with the United Against Racism campaign team, we built an impactful, human-centric brand that emphasizes the hospital’s commitment to dismantling racism across the medical community.
OVERVIEW
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Client
Mass General Brigham
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Location
Boston, MA
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Services
Advertising, Brand Activations, Brand Messaging, Consulting, Corporate Communication, Interviews, Marketing Collateral, Video & Photography
the future of care cares for all
Our complete scope of work conveyed the immediate need to break down the healthcare barriers that categorize and rank people according to the color of their skin.
showing the work underway
By setting interview content, on-screen titles/graphics, and workplace imagery against the background of a powerful score in our two promotional videos, Proverb created a visual cornerstone of the campaign.
we can’t prove we’re providingquality care... if we can’t prove we’re providing equitable care
dr. allison bryant, senior director for health equity at mass general brigham
and the award goes to...
We took home three Viddy awards for our work for Mass General Brigham in the Medical, DEI, and Cause-Related categories.
Viddy Awards
Medical (Gold), DEI (Gold), Cause Related (Gold)