Embrace Boston
a new day in boston
Our approach to branding Embrace Boston, formerly King Boston, needed to be intentional and thought-provoking in order to build a network of supporters, activators, and volunteers working toward creating a radically inclusive and equitable Boston.
OVERVIEW
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Client
Embrace Boston
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Location
Boston, MA
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Services
Brand Guidelines, Brand Messaging, Naming, Primary Research, Signage, Swag
energize change
The name change from King Boston to Embrace Boston highlighted the iconic monument that the nonprofit brought to Boston. Confident, positive, and low-key radical, the name evokes themes of connection and community.
Reimagine what’s possible
Drawing on the form of the Embrace Memorial, Embrace Boston’s signature icon suggests the power of connecting, working together for the better, and bringing love and joy to the fight.
A Declaration of Interdependence
We developed messaging to help carve out Embrace Boston’s niche in the marketplace. They are a deeply collaborative, BIPOC-led organization that brings love and joy to the work of transforming Boston.
This moment represents the power of all of us and is part of a vision to create a radically equitable and inclusive Boston by 2030, the city’s 400th birthday
imari paris jeffries, executive director of embrace boston
feeling honored
Our work with Embrace Boston increased awareness and facilitated raising money to create The Embrace monument and King Center in Nubian Square.
Shorty Awards
Social Activism